Title: Franchising Management
Author: Antonio Rizzuto
Goodreads Rating: 0.0
Published: December 20th 2012 by Ipsoa
Questo lavoro si pone l’obiettivo di presentare il franchising secondo una prospettiva economico aziendale e di individuare le principali innovazioni che lo stanno interessando. A partire da un esame del profilo strategico ed operativo, fino ad arrivare allo studio approfondito di un caso completo, l’indagine mostra, dapprima, il franchising come alternativa strategica per la crescita e lo sviluppo delle aziende, poi, lo esamina dal punto di vista delle sue politiche operative e delle innovazioni apportate alla gestione strategica dei punti vendita (concept store) e, infine, attraverso lo studio del caso, rileva un modello di multifranchising modulare. Il franchising, secondo la visione assunta da questa ricerca, è una potente strategia di collaborazione interorganizzativa non equity, che integra i vantaggi della grande organizzazione (efficienza, stabilità, affidabilità e controllo) con quelli dei piccoli sistemi (flessibilità, innovazione, creatività e apprendimento). Inoltre, rappresenta una filosofia di business, un sistema cibernetico a rete e una comunità di imprese, al cui interno si generano meccanismi di feedback positivi che accrescono le risorse degli organismi aziendali che lo abitano. Dopo aver delineato gli aspetti definitori, strategici e i cambiamenti in atto nel franchising, il volume propone un modello normativo utile per analizzare e pianificare il processo di sviluppo del sistema franchising. In quest’ottica, sono esaminate le diverse politiche operative di franchising, tra le quali quelle di definizione del lancio dei punti pilota e del contratto, gli obiettivi strategici che possono essere perseguiti, nonché le decisioni di marketing funzionali al consolidamento dell’immagine di marca e di una forte identità di gruppo.
Franchise Management and. Franchise Marketing Systems has an array of partners and referrals. The tricky element of franchising is that now the business. Hotel and Tourism Online is the online resource for the Hospitality and Tourism Industry. Featuring hospitality and global tourism news from all over world and from. Find great deals on eBay for franchising management and franchising. Shop with confidence. A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training. Further, the Management Agreement often requires the negotiation and execution of multiple related agreements, such as the license agreement. The British Franchise Association (bfa) is the voluntary self-regulatory body for the UK franchise sector..
Previous Next. About franchising & the bfa Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and. Here’s a different look at project management–through the lens of running your own business franchise. If you’ve had your eye on the option of starting a business by. 16/09/2013 · Franchising, Management Contract and Vacation Ownership. Posted on September 16, 2013 Updated on December 2, 2013.
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Holiday Home Management Limited has been in business since 2001. We are now expanding the brand throughout the UK and are seeking like-minded partners to help us. With Business Franchise you can be sure to find the perfect franchise opportunity for you. Whether you are looking for low investment franchises or those at the. Atos Hospitality is a multi-disciplinary foodservice, franchise and hospitality management consultancy firm based in Dubai that relies on passion and a wealth of. Rail franchises operators & contracts. Strike action on GTR has cost taxpayers £22m to date.. DfT reveals new franchising model for upcoming South Eastern contract. The term ‘franchising’ is used to describe a wide variety of business systems which may or may not fall into the legal definition provided above.
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successful business to further growth two models that are commonly used are franchising and. While franchising comes with a price tag, the initial start-up costs and ongoing royalty fees are typically modest..
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